Friday, February 20, 2009

Harrah's Entertainment Organizers betting on cowboy benefit

Corporate Giving story for The Commercial Appeal

February 20, 2009

Harrah's Entertainment will partner with the Alzheimer's Association at Minglewood Hall March 7 for the second annual ''Stetsons and Stars -- Cowboy Up for Alzheimer's'' fundraiser.

Lisa Bobal, regional development director for the Alzheimer's Association, described ''Stetsons and Stars'' as a unique event.

"Everyone wears cowboy attire," she said. "We have a mechanical bull and a Nashville band, KingBilly. The space is decorated country-western style with an actual saloon bar."

The Harrah's Entertainment code of commitment calls for sharing its financial success by donating 1 percent of the company's profits to civic and charitable causes. It is also Harrah's policy to encourage employees to embrace voluntarism ... (read more)